Kickback Coffee is a Cheshire-based roastery built around an outdoors and adventure identity.
Kickback Coffee is a Cheshire-based roastery built around an outdoors and adventure identity. The business started with the founder roasting beans in a popcorn maker and has grown to a team of over 40, four coffee shops, and a wholesale network.
The roastery sits on the edge of the Peak District, which shapes its brand positioning around cycling, trail running, and outdoor pursuits. The coffee offer covers a range of origins and blends, with subscriptions and direct-to-consumer delivery as the primary channels alongside the shops.
The Explorer blend is the best-seller. Kickback publishes a regular series of outdoor athlete profiles under its Trail Seekers editorial strand, which functions as a content channel rather than a pure product catalogue.